I'll bet you know you should measure and track your business performance, but you've been avoiding it!

That's what most solo and small business owners say to me! It's a rare few that say "Yep - I love my numbers, they're awesome, couldn't run my business without them!"

There are some good reasons why people don't like numbers, and aren't routinely measuring and tracking their business performance. They don't like maths, they think it's boring, they believe that it will take a lot of time, they feel they're doing okay without it.

But taking control of the destiny of your business is IMPOSSIBLE without measuring and tracking its performance!

Think about something you really wish could change in your business...

Something that matters because it impacts your business success. Is it getting more customers? Or finding more time for your dream lifestyle? Or increasing your profit margin? Or reducing the proportion of your time that's non-billable? Or finding new leads?

Whatever it is, how exactly and objectively do you know how much it's actually happening now?

• Do you know how many new customers you're getting, on average, from month to month?
• Do you know how many hours you're giving to your business, typically, each week?
• Do you know where your profit margin is now, and how that's changed as time has gone by?
• Do you know what proportion of your time is billable (or directly revenue earning), and how that varies month by month?
• Do you know how many new leads you get for each marketing campaign you run, and whether your hit rate is getting any better?

Unless you measure and track it, you can't improve these things quickly or easily.

You can't know where you are now, and how far that is from where you want to be.

If there's a result in your business you want more of - or less of - then measuring it regularly over time will give you three kinds of power you can't have otherwise:

• The power of focus, that keeps your attention on what matters most in your business rather than letting it meander and snap from distraction to time-wasting distraction.
• The power of feedback, which gives you a balanced and objective reality check on where your business is truly at, so you don't succumb to biased conclusions based on what happened today or last week or what your loudest customer said.
• The power of a fulcrum, a way to leverage your efforts so you get bigger improvements in your bottom line for the same or less time and money, not frittering it away on sterile investments.

But to get started with measuring what matters in your business, it's easy to get overwhelmed.

What exactly should YOU measure?

I've got a short cut for you - my FREE Special Report: 7 Clues To Measure What Matters In Micro & Small Business. It will help you consider a range of important results in small business, so you can choose a place to start.

And then you'll automatically receive Lift The Barr, my FREE twice-monthly email newsletter, where I share practical tips, resources and case studies to help you make measuring what matters TRANSFORM your business performance!

Just fill in the form to right, and follow the instructions on the next page to download your FREE 7 Clues...

Smiles,

Stacey Barr
the Performance Measure Specialist