Measures & More Mastermind
Case Study Webcast

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OUR NEXT CASE STUDY IS: WHEN: Tuesday 15th September 2009, 9am Brisbane (Monday 14th September 2009, 7pm US Eastern) To convert the time to your local time, click here. TOPIC: Digging Up Gold From the Data Mine: How GJI's iPredict Team Use Customer Analytics to Tailor Marketing & Communications WITH: Stacey Barr and Francois van der Walt and Karen Burrows

Details:

Our guests Francois and Karen, flanking Mark James, one of the Joint Managing Directors of GJI

One of the coolest jobs on the planet now is the statistician - with many quickly earning 6 figures in companies that appreciate and apply the power of analytics in growing their bottom line. Think Google, Netflix, Amazon.com.

Analytics is performance measurement on steriods, and in this Case Study webcast with Francois van der Walt and Karen Burrows of GJI, we're going to look behind the curtain and see what analytics can dig out of your customer databases.

In this month's CASE STUDY, let's be inspired by what's possible when you go beyond measuring performance, to predicting performance. We'll cover:

** the four powerful charts that the iPredict team use to discover and unlock the opportunities in their customers' data

** how the iPredict team use loyalty and predictablity measures to segment clients and design tailored marketing and communication strategies to improve sales conversion

** how they make it easy for their clients - even the geographically dispersed clients like franchises - to get their data together for such powerful analysis

** the iPredict team also applies their tools and techniques internal to GJI, some of their charts now used in the management reports

Join by phone:

Call this number below (note it is a US number so add your international access code and 1 to dial into the US, e.g. if you are in Australia, dial 0011 1 then the number you see below). By getting an international phone card like those available at http://www.phonecardselector.com.au, you can make an international call for less than $2.

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Submit your questions at any time:

Submit your questions now, anytime before, or during the live call, by typing into the Q&A box here, or emailing them directly to mastermind@staceybarr.com

Silver members: Are you ready to be the performance measurement professional
we need you to be?

If we want our organisations to embrace performance measurement, to take responsibility for performance and take strategic and operational goals seriously, it's not them that have to change. It's us.

We have to step up and lead the performance revolution. We have to be bold and confident and committed. We have to find the ways that will engage people in measuring what matters. We have to grow and develop our skills and knowledge and confidence. We have to open up to learn from the successes and failures and ideas of others.

We have to embody the persona of "performance measurement champion", as Gold Measures & More member, Fiona Issel says.

And this performance leadership role will, for many of us, demand more skill and expertise and professionalism than we currently have.

Upgrade to GOLD and join us...

You can upgrade to GOLD membership at anytime to enjoy access to great resources that will inpsire you, motivate you, inform you and support you in your performance leadership role, for only AU$47 per month (or save with a 12 month subscription):

* monthly Expert Interview webcasts - where I interview the world's thought-leaders in performance measurement

* monthly Case Study webcasts - where I interview your peers who have real-life performance measurement success stories

* monthly 'Show Me The Measures' webcasts - a new feature where I step you through how to measure a range of results for various industries, functions and strategies

* audio recordings of all these webcasts, available for download in our online Gold members forum (we keep them there indefinitely, for your convenience)

* online networking forum for Gold members only - where you can ask me or fellow members questions on performance measurement topics, and contribute to discussions/brainstorming/etc...

* monthly print newsletter, filled with practical tips you can use on a daily basis to make measuring what matters easier, more engaging and successful

I'd so love for you to join the Gold Measures & More Mastermind and let me partner with you to grow our performance measurement expertise, professionalism and leadership together!

Stacey Barr
the Performance Measure Specialist