Measures That Matter For Websites: How To Track Your Website's Value Without Tracking Hits

Overview:

Even today my clients will suggest Website Hits as the measure they reckon is going to track the popularity of their website! Truth is, Website Hits measures nothing at all to do with website performance. It's a waste of time.

The good news is, there are quite a few far more powerful measures for your website, that will make it easy for you to take action to improve your website where it matters.

The key is to understand the true purpose of your website, and choose only those measures that track how well it fulfils that purpose.

When you know which essential website metrics to use, it puts you in control so you can more quickly and easily:

• Turn your website into a lead generating machine and have an automatic and constant supply of prospects for your business.
  
  
• Attract and engage the right leads, the people you really want to serve.
  
  
• Help your website visitors get the most from your information so they start building a relationship with you before they even meet you.
  
  
• Reach more of your target market or target community with FAR less time, effort and cost.
  
  
• Get a much higher return on your marketing spend by getting your website to do all the work for you.

This How-to Kit lays out, in easy to follow instructions supported by a 60-minute audio class, the 5 simple steps to implement and tailor 11 winning website measures for growing your business or organisation.

You'll learn:

• What are the important success results for any winning website.
  
  
• What the 11 measures are for these winning website results.
  
  
• How to get the data automatically and for free with readily available and easy to use website analytics tools.
  
  
• How to use the measures to diagnose your website so you can improve it's content and design to funtion better.
  
  
• Several practical examples of how to use web analytics data to delve deeper into your website performance and find strategies to improve it.

Who it's for:

• Marketing Managers and Marketing Teams who are responsible for the design and content of their company's or organisation's website.
  
  
• Small Business Owners who want to leverage the power of online marketing and use their website as a lead-generating machine.
  
  
• Performance measurement practitioners and consultants who work with marketing and website development teams to create KPIs or performance measures.
  
  
• Corporate Planners who facilitate strategic or operational planning sessions and include the selection of KPIs or performance measures in the plans.
  
  
• Business Analysts who want to be proactive in assisting their Marketing and Website Development Teams to clearly articulate which measures are worth reporting.

What's included:

This is a digital product that you will download immediately after your payment is processed (which is a couple of minutes using our secure online shopping cart system). Your digital pack includes:

• 60-minute mp3 Audio Class where Stacey talks you through the marketing measures and how to tailor them for your situation
• 30-page pdf instruction booklet, that is a written transcript of the audio class, organised into an easy to navigate layout

Compatible products:

If you want to use this Measures That Matter For Websites how-to kit as a starting point, you can then design, develop and report your own measures with the help of these additional how-to kits:

• How-to Kit: How to Design Meaningful Performance Measures
• How-to Kit: How to Define Your Performance Measures
• How-to Kit: How to Design Useful and Usable Performance Reports

More information:

If you have any questions about this product, please email us at info@staceybarr.com and we will respond within 48 hours (usually much faster).

Stacey Barr
the Performance Measure Specialist