Weasel words are the enemy of measurability. When a goal is written with them - agile, benefits, capacity, diversity, efficiency, fit for purpose, holistic, livability, productivity, sustainability, and so on - that goal is impossible to meaningfully measure. But yet there is often resistance to removing those weasel words.

Guest author Terry Fagg, a local government manager, writes a short marketing brief from a fictional consulting firm called Weasel Words Inc. Be warned: this is bad advice!! (more…)

IN THIS EPISODE: Article: Are Your Goals Measure-Worthy? Q&A: How do you measure services that are not necessarily quantitative? Quick Tip: Practice using sensory-rich language.

We talk about KPI tools all the time, but here's how to know if your KPI tool really is the right one for your measurement job. (more…)

Use these 9 actionable mindset shifts to close the gap between strategy design and execution, to achieve your strategic aims. (more…)

Governments need outcome measures as evidence to prove success. But there are five challenges to overcome, first. (more…)

ESG and DEI are examples of things that are strategically important to business success, but are extremely hard to measure meaningfully. One skill helps us solve this gridlock. (more&h...

If you're not happy with the KPIs in your OKRs or Balanced Scorecard or other strategic plan, then you need to add in this one piece... (more…)

Despite frameworks about what makes a goal worth measuring, like SMART, many of our goals are still not meaningfully measurable. Try these 5 questions instead... (more…)

The building blocks of KPIs and performance measures is detectable evidence. And evidence is detectable when it is sensory. (more…)