ARTICLE: 8 ways to make your survey uselessJune 1, 2006 by Stacey Barr
Surveys are one of the most popular methods for collecting data about people’s attitudes and beliefs, such as customer perception of value, corporate image and employee satisfaction. And probably because of this popularity, many surveys lack the validity they require to provide useful and usable information. A survey is not a questionnaire plus an envelope plus a stamp.by
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