How to Measure Employee Engagement and Its DriversFebruary 27, 2018 by Stacey Barr
If you measure employee engagement using Staff Turnover, you’re well off mark. Leadership expert Zoë Routh offers us a more meaningful and practical way to measure employee engagement and its drivers.
Zoë Routh is is a leadership speaker, author and mentor. She is obsessed with enabling big thinkers with big hearts to make a big difference. Her high level Boundless Leadership programs foster transformation in boardrooms through to stunning wilderness adventures. She’s author of three articulate and insightful books to help leaders become much better leaders:
- Composure: How Centered Leaders Make the Biggest Impact
- Moments: Leadership When it Matters Most
- Loyalty: Stop Unwanted Staff Turnover, Boost Engagement and Create Lifelong Advocates
Stacey: ‘Employee Engagement’ is on almost every strategic plan, but people struggle to measure it meaningfully. What is employee engagement, in your words?
Zoë: Employee engagement is when an individual goes beyond the requirements of their job to actively seek to improve their role, their team or their organisation in some way.
We can see this in action in a healthy executive team, where the individuals are not only concerned about the performance of their own team, but also their peers’ teams and the whole organisation.
We can see this in action in a team working actively on their culture. And we can see it in action in conversations where individuals are comfortable to freely give constructive feedback without fear of reprisal from their leaders.
I think the most useful measure of employee engagement is the Employee Net Promoter Score (eNPS), applied to both their manager and their organisation as a whole.
Stacey: If we want to move the measure of employee engagement in the right direction, what kinds things matter most?
Zoë: One of the important drivers is building tribes, where there is a sense of identity of each team and the organisation. And where individuals have a sense of belonging to both.
Another driver of employee engagement is to create a cadence of interaction. And this interaction can be be daily, weekly, quarterly and yearly team meetings. But not meetings for the sake of meetings; they each must have a specific function and purpose. Daily meetings, for example, work best when they include a few specific things:
- some discussion around appreciation (what do we appreciate about a colleague, our team, or our organisation), gratitude (who can we thank), love (what do we love about our team or organisation), or compassion (who can we help)
- the day’s priorities for the team, in the context of the team’s contribution to the organisation’s direction
- a check-in, to see if there is anything in the way, or anyone needing help
Another powerful driver of employee engagement is the mastery of leadership conversations. There are four basic types of leadership conversations:
- Engagement conversations: these use the language of relationships and apologising is a good example.
- Challenge conversations: these use the language of beliefs and it’s often about questioning the status quo or sacred cows.
- Collaboration conversations: these use the language of ideas and often are simply about idea generation.
- Performance conversations: these use the language of feedback, like corrective feedback.
Stacey: How we can measure the drivers of employee engagement?
Zoë: For the three example drivers I just described, there are a few ways to measure them, or get evidence of how they’re going.
For the driver of building a tribe, where there is a sense of identity and belonging, the Employee Net Promoter Score survey can collect data about these.
For the driver of having a cadence of interaction, it’s relatively easy to track the occurrence of the daily, weekly and quarterly meetings. But it’s also useful to track how closely those meetings actually follow the agendas I recommend for them (in my book, Loyalty).
And for the driver of mastering leadership conversations, there are two useful things to track. Firstly, leaders can use a self assessment of their level of comfort when they have those four types of conversations I mentioned. And secondly, to gauge leaders’ competence in having those conversations, peer feedback can be tracked.
It’s worth mentioning that the drivers of employee engagement for a specific organisation might be different to the three examples I gave. In my book, Loyalty, I have some self-assessments and reflection questions to help people to prioritise which employee engagement drivers to start with, based on where they are now.
Staff Turnover is most definitely not a measure of employee engagement.
How do you define employee engagement, and how do you measure it? What are the drivers of employee engagement your organisation focuses on, and do you also measure those?
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