ARTICLE: You didn’t use brainstorming to select your measures, did you?

February 16, 2005 by Stacey Barr

When Alex Osborn invented the creativity technique called brainstorming, I wonder if he had any idea just how extensively business would apply it. Almost every meeting employs some kind of brainstorming event, but there’s one meeting that really should leave it off the agenda: the performance measure selection meeting.

Read this article and get tips for how to make your measures more meaningful.

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