ARTICLE: A simple way to measure customer satisfaction
November 9, 2005 by Stacey BarrMost people in business know they need feedback from customers in order to make service delivery and product design more in line with customer needs and expectations. But too often, the process of measuring customer satisfaction and perception is more complex and convoluted than it needs to be.
Here is a simple approach that gives you punchy customer feedback, without overloading the customer with a thousand and one questions.
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