Marketing outreach is essentially sending a message out into a target audience, to attract more people that our organisation or business exists to help. It can be time consuming and expensive, so we want to make sure it’s working. But what do you measure to find that out?
We brainstorm KPIs and performance measures because it seems easy and fast. So why change to another KPI selection method? Because brainstorming isn't as easy and fast as we might think. (more…)
With three powerful questions, you can get from 50 to 5 KPIs, and end your KPI clutter once and for all. (more…)