When people have a fear of KPIs, of under-performance or bad decision-making being exposed, performance cannot improve. We have to kill the fear of KPIs. And we can. (more…)
We can't know if performance improves unless we know where it started. That's why we set a KPI baseline. Here's how to set your KPI baseline the right way! (more…)
Marketing outreach is essentially sending a message out into a target audience, to attract more people that our organisation or business exists to help. It can be time consuming and expensive, so we want to make sure it’s working. But what do you measure to find that out?
We brainstorm KPIs and performance measures because it seems easy and fast. So why change to another KPI selection method? Because brainstorming isn't as easy and fast as we might think. (more…)
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