Have you ever designed a new performance measure - a powerful one you felt excited about - and then discovered the data you needed was not in the right format or detail? Of course you have! It's a common challenge when you decide to measure something more deliberately or more meaningfully than you have in the past. But don't let the data problems put an end to your powerful new measure!


The instrument you use to collect data for your performance measures or KPIs really needs to be capable of recording the data you really need. Forms and questionnaires are probably the most common instruments used in business to collect data, but few users realise that there is science and skill at the foundation of every useful form and questionnaire.


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