ARTICLE: Are you measuring something meaningful?

August 19, 2004 by Stacey Barr

If people don’t share a single, sharply focused, easily imaginable vision of a result they want to create, any effort to measure that result will waste time. And if you do successfully get some measures established, it’s likely they just won’t stimulate the excitement and motivation needed to make the result happen.

Read this article and get tips for making your results easier to measure.

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