ARTICLE: Are you reacting to trends that aren’t really there?
May 31, 2005 by Stacey BarrWe all love a chart or graphs that tells us how things are trending. And while there are lots of ways explore trends (or changes over time) in performance results, one of the most commonly used is the moving or rolling average. Are you using these?
If so, you might want to find out why your interpretation could be misleading you more than they are helping you…
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