Buzz Words Are Bad For Business… And Meaningful Measurement
by Stacey Barr |I’m teaching the Melbourne PuMP Blueprint Workshop this week, and today’s content included how to make your goals more measurable. One of the lovely participants in the workshop (thanks Steve!) showed me this video presented by Gerard Braud, at the International Association of Business Communicators 2012 World Conference: “The Worst Speech in the World“.
This speech obviously sounds stupid, but you know what? Many organisations’ or business’ strategies sound just as stupid when they are filled with such weasel words!
Deweasel your goals, people, or you won’t ever find meaningful measures!
Join Measure Up
Sign up for the Measure Up newsletter and get free access to the "10 Secrets to KPI Success" online course and e-book.
Upcoming KPI Training
>> Australia/NZ/Asia Pacific, Online Interactive, 11-12 & 16-18 October 2023
>> North America, Online Interactive, 16-20 October 2023
>> Africa, Cape Town SA, 1-3 November 2023
>> North America, Online Interactive, 27 November - 1 December 2023
>> Australia/NZ/Asia Pacific, Online Interactive, 29-30 November & 4-6 December 2023
>> UK & Europe, Online Interactive, 4-8 December 2023
Connect with Stacey
Haven’t found what you’re looking for? Want more information? Fill out the form below and I’ll get in touch with you as soon as possible.
167 Eagle Street,
Brisbane Qld 4000,
Australia
ACN: 129953635
Director: Stacey Barr
