Buzz Words Are Bad For Business… And Meaningful Measurement

by Stacey Barr |

I’m teaching the Melbourne PuMP Blueprint Workshop this week, and today’s content included how to make your goals more measurable. One of the lovely participants in the workshop (thanks Steve!) showed me this video presented by Gerard Braud, at the International Association of Business Communicators 2012 World Conference: “The Worst Speech in the World“.

This speech obviously sounds stupid, but you know what? Many organisations’ or business’ strategies sound just as stupid when they are filled with such weasel words!

Deweasel your goals, people, or you won’t ever find meaningful measures!

Speak Your Mind

Your email address will not be published. Required fields are marked *

    Upcoming KPI Training


    >> Africa, In-Person, Dubai UAE, 3-5 May 2023

    >> Australia/NZ/Asia Pacific, In-Person, Wellington NZ, 9-11 May 2023

    >> UK & Europe, Online Interactive, 22-26 May 2023

    >> North America, Online Interactive, 29 May - 2 June 2023

    Register for the next PuMP Blueprint Workshop near you

    Reprinting Articles


    You are welcome to use articles from the Measure Up blog, with these requirements

    Connect with Stacey


    Haven’t found what you’re looking for? Want more information? Fill out the form below and I’ll get in touch with you as soon as possible.



      *We respect your email privacy.
      Suite 117 Level 14,
      167 Eagle Street,
      Brisbane Qld 4000,
      Australia
      Stacey Barr Pty Ltd
      ACN: 129953635
      Director: Stacey Barr