When many people start out looking for good KPIs and performance measures, they'll ask 'how do you measure innovation?' Or 'how do you measure culture?' They don't realise that their opening question is a big part of the problem they have finding those good measures. They're asking how to measure broad concepts, and that's the problem.
We want people to buy in to KPIs, metrics and measures, because it's through people that measuring performance becomes improving performance. But they don't buy in because it's boring, it's often used as a big stick, and it's not easy to meaningfully measure what matters. What can you do?