Comprehensive Tips to Find Meaningful KPIs for Intangible Goals

by Stacey Barr |

This is a digest of all that I’ve written so far on how to make intangible goals measurable. So if you have qualitative, intangible, vague, or any seemingly immeasurable goal, these tips will help!

The following tips are extracted from several articles I’ve written on the Measure Up blog, on fixing the problem of measuring intangible goals.

Tip #1: Make sure you have a real goal. We often confuse actions and milestones as goals, but they’re not. True goals are results-oriented.

Tip #2: Test if your goal really is measurable. The way we write goals is often part of the problem of finding meaningful KPIs. So test your goal before you look for a measure, with these 3 tests:

Tip #3: Ditch the weasel words. All of them.continue writing and speaking about weasel words because organisations are still using them to write the goals they’re tying to meaningfully measure!

Tip #4: Word the goal so a 10-year-old can understand it. It’s not about dumbing-down our goals. It’s about making sure they can be understood accurately. These tools can help:

Tip #5: The owner of the goal should design the KPI for it. Leaders often delegate the KPI design to subordinates. And the result is a lot of wasted time for a set of KPIs no-one really owns.

Tip #6: Follow an example. Here’s one for workforce capability: And here’s one for diversity:

Tip #7: If you’re still stuck, your strategy design process might be the problem. If a goal was conceived poorly, it’s not going to ever be meaningfully measurable.

Then, when your goal is worded measurably, you can design a KPI for it more easily. Here’s how:


Do you have a good example of an intangible goal that you made measurable?


Speak Your Mind

Your email address will not be published. Required fields are marked *

    Upcoming KPI Training

    Our next PuMP Performance Measure Blueprint Workshops include:

    >> North America, Online Interactive, 27 Sep - 1 Oct 2021

    >> Australia/NZ/Asia Pacific, Online Interactive, 6-7, 11-13 Oct 2021

    >> Africa, Online Interactive, 11-15 Oct 2021

    >> United Kingdom, Online Interactive 5, 12, 19, 26 Nov & 3 Dec 2021

    >> Australia/NZ/Asia Pacific, Online Interactive, 10-11, 15-17 Nov 2021

    >> North America, Online Interactive, 15-19 Nov 2021

    >> Africa, Online Interactive, 14-18 Mar 2022

    >> Africa, Online Interactive, 20-24 Jun 2022

    >> Africa, Online Interactive, 26-30 Sep 2022

    >> Africa, Online Interactive, 28 Nov - 2 Dec 2022

    Register for the next PuMP Blueprint Workshop near you

    Stacey's Books

    Prove It! How to Create a High-Performance Culture and Measurable Success, book by Stacey Barr

    Order Prove It! here.

    Practical Performance Measurement: Using the PuMP Blueprint For Fast, Easy, And Engaging KPIs, book by Stacey Barr

    Order Practical Performance Measurement here.

    Reprinting Articles

    You are welcome to use articles from the Measure Up blog, with these requirements

    Connect with Stacey

    Haven’t found what you’re looking for? Want more information? Fill out the form below and I’ll get in touch with you as soon as possible.

      *We respect your email privacy.
      Level 54, 111 Eagle Street
      Brisbane, Qld, 4000
      Stacey Barr Pty Ltd
      ACN: 129953635
      Director: Stacey Barr