Marketing outreach is essentially sending a message out into a target audience, to attract more people that our organisation or business exists to help. It can be time consuming and expensive, so we want to make sure it’s working. But what do you measure to find that out?

We brainstorm KPIs and performance measures because it seems easy and fast. So why change to another KPI selection method? Because brainstorming isn't as easy and fast as we might think. (more…)

It can be a struggle to align everyone to organisational outcomes, or the corporate strategy. But the solution is not to make up dubious linkages. (more…)

Finding the right KPIs to measure policy advice is a big challenge. But it's not because policy is immeasurable. It's because we don't define policy success clearly enough. (more…)

The rift between the day-to-day operations and strategic goals can sometimes be too wide for managers to have any KPI buy-in at all. (more…)

The Bacon number is a measure of closeness to Kevin Bacon. Believe it or not, it has some useful applications in business. (more…)

Let's get right to the point: if you have to ask how to measure the impact of an initiative, it means you got things back to front. (more…)

How do you measure productivity when the scope or type of work changes all the time? Widgets per hour isn't the answer. (more…)

A relevant KPI measures direct evidence of your goal. It tells you the degree to which your goal is being achieved. But when you look closer, many KPIs fail to do this. It's because of three mistakes in how we design those KPIs.

This is a digest of all that I've written so far on how to make intangible goals measurable. So if you have qualitative, intangible, vague, or any seemingly immeasurable goal, these tips will help!