We choose certain actions to improve results. But the act of measuring these actions, in lieu of measuring the results, can cause problems like trivialising the actions. (more…)

Activity measures are easier to identify and implement, but they aren't good proxies for outcome measures. Follow these 7 logical steps to move from activity to outcome measures.

If you were to ask me the most common example of poor KPIs or performance measures, I’d probably have to say it’s activity measures, used as the easy alternative to outcome measures. (more…)