Mission statements really ought to state the ultimate purpose of an organisation - its desired impact on its customers. To know if an organisation is fulfilling its mission (and isn't that important to know?), it needs to be measured. But most mission statements are immeasurable.








Mark Hocknell, PuMP Consultant, has worked in the area of performance measurement for about 10 years now. Prior to that, Mark's 15 years in senior management gave him plenty of experience as a user of measures, metrics, statistics, data, counts and numbers of all kinds. As business leaders, we know it's useful to inform our decis...



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